White Rose Lecture: Ingredient Branding in Global Retailing - The Modern-Day Story of Wool

Ingredient Branding in Global Retailing - The Modern-Day Story of Wool

Peter Ackroyd MBE, President of the International Wool Textile Organisation (IWTO), discusses the importance of branding wool for the global retail market.

About Peter:

Peter is the Global Strategic Adviser for the Woolmark Company in Sydney, Australia. In May 2011 he was elected President of the Brussels-based International Wool Textile Organisation (IWTO) for a 2-year term, and re-elected in 2013 for a further 3 years. The IWTO is a global wool organisation representing the interests of growers, traders and manufacturers.  

He is currently based in London and Yorkshire. He is Vice President of the Strategy Board of Premiere Vision, the worlds most important and prestigious apparel fabric fair.  He is Chief Operating Officer of the Campaign for Wool, whose Patron is HRH The Prince of Wales.  He is a former President of the Bradford Textile Society and a member of the Society’s Council.

Peter specialises in world markets for woollen and worsted fabrics, and has particular expertise in marketing of yarns and fabrics in Europe, the Middle East, Japan, Korea and China.  He has specialist knowledge of the menswear supply chain ‘from farm to fashion’ and passionately believes in the regeneration of the textile manufacturing industry in the United Kingdom and throughout Europe.

He also has in-depth knowledge of Middle Eastern and Sub Continental affairs, having led trade delegations to the Arab world frequently over the years, and has been a regular business visitor to India since the signing of the GATT in the early-90s.